Why is innovation is the key concept in entrepreneurship?

Innovation is key because it is in this process that you make improvements on your product's features, production systems and processes, organizational structure, and technology to fit your service or product according to how the consumers want it or expect your product would function. This is the main reason entrepreneurs are looking for ways to improve most especially in terms of software and technology. Take the internet websites alone, right now, customer service are being made by interactive websites. That is one innovation in entrepreneurship. You do not spend on people anymore to run you site but use some tools to automate some process to facilitate customer service.